Actually we prefer calling this about you. You see, GO! is about great, intelligent & most important effective work. Because that’s what clients demand from their agencies and expect from us.
One of the earliest retail advertisers once said “half my advertising is wasted, I just wish I knew which half”. When most agencies use that quote, it’s to tell clients and potential clients to manage their expectations when it comes to evaluating the ROI of their budget. We use that quote to tell you that we’re about knowing which half is the one that matters because the more R we generate for our clients the quicker they R for more great work.
At this point, if we were like other agencies, this would be where we’d tell you about our huge staff of writers, programmers, strategies, designers, directors, thinkers and tinkerers and how they all are just sitting here doing nothing while waiting for your call.
If you haven’t guessed it yet, we’re not like other agencies. That’s why clients keep us. Do we have a staff of seriously creative individuals with the brains and talent to create breathtakingly brilliant work?
We think so and more importantly, so do our clients. After all, that’s who our business is about.
GO! Group is an innovative marketing firm, distinguished for its creativity and exceptional vision.
Based in New York City, GO! has a power team of consultants and designers who work with an exclusive
client base of companies who recognize the value of powerful marketing to accelerate their business.
Considering the myriad of stuff that passes for “marketing” and “advertising” these days, it’s easy to convince clients there’s a need for all those options they’re being presented. Easy? Maybe. Honorable? That’s a no GO. That’s why we’ll never try and sell you on work or services that you don’t need. Our work and the clients we do it for deserve better.
You see, we’re in a business of ideas, ideas that connect, ideas that inspire, and, most importantly, ideas that sell. You can’t touch them, but we’ve seen them touch millions. You can’t feel them, but they’ll create emotion. Best of all, you can’t miss them, because they’ll get your product or brand noticed in ways you’ve never imagined.
Is it easy? No. But the better things in life aren’t supposed to be. That’s why our process starts with a GO! Strategy. This is where we dig deep in search of the soul of your product, business or brand. That something extra or different that sets you apart or will set you apart. It’s not always easy, it’s not always obvious, but we’ve found that executions of a well-crafted strategy always start with the soul, and from there onto the heart and the mind.
Once we’ve locked your strategy, we unlock its full potential by developing the messaging. Then comes the GO! creative. It’s the how we say what the strategy tells us we need to say. Something fresh, inspiring and unique to the brand and the consumer.
We can’t predict what it will be until we begin to do it But we can predict what it won’t be, and what it won’t be is boring or, even worse, ineffective.
We specialize in media placement around the globe. Our clients thank us for realizing up to a 300% increase in international sales, as a direct result of our effective international media campaigns which cater to their target markets. The GO! Group guarantees its clients, locally and internationally, that the service they receive will make them feel at home while making their products sell around the world.
We work with great brands. Close partnerships with really cool clients let us do world-class work.
Want to say hello? Want to know more about us? Give us a call or drop us an email and we will get back to you as soon as we can.